Keynote Speaker

Prof. Giuseppe Ritella
University of Bari, Italy

Giuseppe Ritella is an Associate Professor of Developmental and Educational Psychology at the University of Campania “Luigi Vanvitelli”. His research, grounded in dialogic and socio-cultural theories, investigates collaborative processes within technology-mediated learning. He focuses on the socio-material, emotional, and cultural dimensions of innovative educational practices and hybrid learning environments.

Prof. Jean Max Tavares
Pontifical Catholic University of Minas Gerais, Brazil

Jean Max Tavares is a Professor at the Pontifical Catholic University of Minas Gerais, Brazil, where he has taught Economics, Finance, and Investments for 25 years. Of these 25 years, 20 were also dedicated to teaching in distance education programs, in addition to in-person courses, during which he developed numerous analog and digital teaching materials for university students. He holds a Ph.D. in Economics and completed postdoctoral research in Tourism Economics. His academic work includes 40 scientific publications and the book Game Theory Applied to Tourism, published in the United States. Professor Tavares has been a Visiting Professor at the University of South Florida (USA) and a Visiting Scholar at Panthéon-Sorbonne University (France). He has received 27 scientific and academic awards and has presented research at international conferences in the United States, France, Portugal, China, Ukraine, Georgia, Bulgaria, Spain, Malta, and the Czech Republic.

Dr. Alex Pak Ki Kwok
The Chinese University of Hong Kong, Hong Kong, China

Alex Pak Ki Kwok is a Lecturer teaching in the Data Science and Policy Studies Programme at The Chinese University of Hong Kong. He earned his PhD from The University of Hong Kong and has over seven years of university teaching experience, with a focus on applied data science and business analytics.
His research examines technology adoption and the use of emerging digital tools in education and everyday life. He has studied how virtual reality and AI meeting assistants may support learning effectiveness and teaching practice. His work also explores social commerce, telehealth acceptance, and data driven decision making.
He has published in journals including Internet Research, Educational Research Review, Computers & Industrial Engineering, Decision Support Systems, and International Journal of Information and Education Technology.
His recent projects examine public perceptions of generative AI, the use of AI tools in English medium university lectures, and digital inclusion among older adults in Hong Kong, China. His work aims to better understand how digital innovation may shape learning, well-being, and social inclusion.